Black Friday 2017 Break US E-Commerce Record In Online Sales

November 27, 2017 by Robert Mills

Black Friday online sales states for the United States have come in and show that previous consumer records for Black Friday sales have been broken in 2017.

Adobe Analytics recently reported that US retailers have sold a record-high of $5.03 billion through their online platforms, resulting in the biggest Black Friday online sale ever. The numbers are a 16.9 percent increase from Black Friday 2016’s online sales.

According to Commerce marketing firm Criteo, 40 percent of the billion-dollar purchases were made via mobile phones. This is a 29 percent increase from last year’s mobile purchases. If calculated, consumers made just under $2 billion in purchases right from their couches.

The record-breaking Black Friday sales came after Thanksgiving Thursday saw over $2.87 billion in online sales. This brings the two shopping holidays at a total of $7.9 billion in online sales, a 17.9 percent spike from 2016’s.

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Collectively, US e-commerce has grown 17 percent year-on- year. Already $33.26 billion in sales were generated by online retailers in November this year. Adobe is expecting this number to further increase as it predicts another $6.6 billion in online purchases on Cyber Monday.

In a statement, Mickey Mericle, VP of marketing and customer insights of Adobe, said

The big story this holiday season is in mobile shopping. Retailers know this is where the audience is now and are delivering better experiences…Shoppers looking for discounts are getting better at using smartphones to quickly close the deal, and we are seeing better mobile conversion this season at over ten percent growth

According to Adobe Analytics’ close study of the 100 largest web retailers in the US, the two items that sold the most on Black Friday were televisions and computers. Other electronic items that were also huge favourites during the shopping holiday were items such as Apple AirPods, Xbox One X, Nintendo Switch, Sony Playstation VR, Roku and Chromecast. On a per-sale level, each customer’s shopping cart averaged at around $135.

Online sales were found to be strongest earlier in the day, with sales slowing down as the day winded down. As early as 7 a.m. Pacific time, online sales were recorded at $640 million, up 18.4 percent from last year. Analysts believe that customers got up and checked out deals from brick-and-mortar stores as the day progressed. Despite predictions that online sales would immensely impact physical stores, in-store traffic only dropped 1 percent during Black Friday.

Despite the record figures, US’ Black Friday figures still pale in comparison to Alibaba’s Single’s Day in November 11. The Chinese based e-commerce giant reportedly recorded over $25 billion in sales over 1.48 billion transactions on its sites during the 24-hour shopping holiday.