Canada stock exchange listed company FansUnite Entertainment Inc. (CSE: FANS, OTCQB: FUNFF) has inked a licensing deal with Money Line Sports Inc. to establish an online sports betting portal, christened as MoneyLineSports.tv, before the start of the forthcoming professional football season.
Established in 2019 and started operating in 2021, the Ontario head-quartered Money Line Sports, is distinctly placed in the EU markets to offer premium real-time sports content and wagering services. Under the deal, Money Line will function as an endorsed while-label associate and user of FansUnite‘s trademarked online gambling platform. Furthermore, FansUnite will embed real-time media OTT platform and content on the sportsbook and casino product offerings of the company as per legal guidelines. Through the use of FansUnite’s gaming app, Money Line’s media system will offer an improved experience to its customers via original real-time streaming content, live odds relay, premium insights, custom built betting tools and elaborate info related to sports betting.
The Money Line system will deploy a mixed revenue model, including a subscription based pay-for-view infrastructure for high-end sports content, a federated television program, and a fast expanding affiliate marketing program centered on customer purchases for sports betting in Europe and other jurisdictions. The FansUnite wagering platform will also accept cryptocurrencies as a mode of payment, in addition to fiat currency. Furthermore, loyalty and rewards exchange from PayPal and fiat currency will be facilitated on the Money Line Network.
According to Scott Burton, CEO of FansUnite, the unique digital betting platform will display FansUnite’s state-of-the-art gaming apps that will be loaded with Money Line’s premium stream media tools and impressive sports content, drawing football fans and other sports bettors. Considering the sharp rise in the popularity of online sports betting, the firm stated that it is happy to be associated with the Money Line core team on developing the best possible sports experience via the intended wagering platform.
Michael Friedman, Founder of Money Line Sports Inc, expressed his delight in joining hands with FansUnite and gain from their custom-built, state-of-the-art gaming technology system, digital client acquisition experience and certified gaming licenses in numerous jurisdictions.
Friedman further stated that his firm hopes to build a unique wagering platform that sets a new standard in the global sports betting market via a real interactive and fascinating sports betting experience. The initiative will speedily cement Money Line’s unique value hypothesis in the gaming industry offering subscription based real-time streaming sports content, wagering in licensed jurisdictions and the utilization of licensed Blockchain digital currency, “Bettor COIN” and the rewards coin “BOOKIE” ($BOOK) to enhance KYC, AML and minimize credit card chargebacks at the earliest to get listed.
The licensing deal is expected to considerably boost the speed of commercialization of the multi-functional gaming platform, while offering a first-mover edge for real-time sports content, interactional odds and sports betting using cryptocurrencies.
What is FansUnite?
FansUnite is an international sports and entertainment firm, centered on technology linked to license and legal online gaming and other associated products. The firm has created a unique iGaming platform, with a sports and esports focus adapted for futuristic online bettors and casino players.
The platform offers pre-match and in-play betting, daily illusion, content and an endorsed RNG to create casino fashioned games. The platform runs several B2C brands and B2B software for the online gambling sector. FansUnite also offers technological solutions and services in the worldwide gaming and entertainment sectors.
Specifically, it offers technology in fixed/parimutuel odds, real-time betting, in-stream betting, crypto wallet, casino-style games and news content.