The World Cup 2018 fever has gripped people in all continents. Advertisers are trying to make use of this golden opportunity to get exposure to their products. With millions of viewers in front of the television, getting an advertising slot is like discovering a gold mine.
Even an occasional viewer could have watched the advertisement of a company called Hdac. The advertisement refers to a blockchain technology based product that guarantees to connect real life with blockchain.
The advertisement may not be easily understood by commoners. However, cryptocurrency investors will be happy that there is an advertisement in the mainstream television about blockchain technology.
The advertisement was shown on the opening day of the FIFA World Cup coverage from Russia. The advertisement by Hdac (Hyundai Digital Asset Company), a South Korean internet-of-things (IoT) blockchain startup, was one of the most talked developments in the crypto space as Russia’s 5-0 win against Saudi Arabia.
It is probably the first time a block chain company has advertised during a prime event on TV, targeting millions of audience. In the advertisement, Hdac showed its vision of a digital world, where technology will efficiently connect IoT devices. The technology also demonstrated the functioning of a modern interconnected smart household.
Hdac Technology wants to provide a seamless experience for blockchain transactions and improve daily lives through blockchain integration.
According to Hdac
“Privacy is one of the biggest challenges facing IoT, so Hdac configures unique Hdac Platform networks for all types of users. Our platform acts to support payments with state-of-the-art hardware wallets immune to viruses. From private to public and back again, our Hdac Platform is configured as a hidden network with safe tunneling between a user and device to combat hacks, privacy invasions and external attacks. Remember, mutual authentication between devices and users is crucial for a reliable private blockchain, which fundamentally will only be practical if it interacts with the public blockchain. The technology can be applied to smart factories, smart homes, smart buildings, and various industries. Also, M2M transaction for mutual contracts and operation between IoT devices are implemented to bring a platform where rational consumptions and transactions are possible. It is also where we can implement Transaction Innovation.”
While there is no denial that Hdac presents a realistic concept, cryptocurrency investors will be more excited to know that blockchain technology is being advertised on mainstream media. Hdac hopes to gain a large and wide user based with the advertisement that was telecast on television.